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Growing Together with Africa-The History and Outlook of Toyota Tsusho

Becoming a leading company that meets the needs of Africa

April 1, 2020

Establishing a Locally Rooted Business Network Covering 54 Countries

Toyota Tsusho’s ties to Africa trace back almost a century, beginning with its importation of raw cotton マリオrpgカジノ 1922 マリオrpgカジノ the 1960s, we started our automobile business マリオrpgカジノ Africa, expanding our automotive value chain from CBU exports and dealers business to include captive financing and leasing, used vehicle sales, and small-scale local production We have also raised our presence マリオrpgカジノ areas outside of automobiles, primarily マリオrpgカジノ eastern and southern Africa, such as the power plant-related business マリオrpgカジノ Egypt, a geothermal power plant construction project and local production and sales of blended fertilizer マリオrpgカジノ Kenya

マリオrpgカジノ 2012, we took a stake マリオrpgカジノ CFAO (converted into a wholly owned subsidiary マリオrpgカジノ 2016), which was, at the time, France’s largest trading company dedicated to business マリオrpgカジノ Africa CFAO, which primarily did business マリオrpgカジノ northwest Africa, and Toyota Tsusho, which primarily did business マリオrpgカジノ southeast Africa, complemented each other geographically, and due to the high affinity of the two companies’ business strategies, we were able to combine their business networks and experience, further solidifying the companies’ robust business foundation for all of Africa

History of Toyota Tsusho and CFAO マリオrpgカジノ Africa

Striving for Medium- and Long-term Development Led by the Africa Division

Africa is a continent with tremendous capacity and potential It has been called the final frontier This is due マリオrpgカジノ part to its rapidly expanding middle class and its growing and youthful populationWhile there are African countries that struggle with political instability, deficits, and tribal con"icts, マリオrpgカジノ recent years the foundation of democracy has made progress overall, and stable economic growth is now expected Another reason that the world’s attention is turning to Africa is that its population is growing repidly, and it has high potential as a commercial market due to rising consumption by the middle class
Given this background, Toyota Tsusho, which is engaging マリオrpgカジノ business マリオrpgカジノ Africa with a medium- and long-term perspective, established the Africa Division マリオrpgカジノ April 2017 to integrate its Africa-related business It is made up of four strategic business units(SBUs): the Mobility SBU, which is developing business by leveraging a sales network covering the entire continent; the Healthcare SBU, which aims to expand business based on CFAO’s 70-year track record マリオrpgカジノ pharmaceutical wholesaling マリオrpgカジノ Africa; the Consumer Goods SBU, which is engaged マリオrpgカジノ local production and retailing of consumer goods such as beverages and ballpoint pens; and the Technology & Energy SBU, which is promoting renewable energy and the harbor development business The division has unified the chain of command involved マリオrpgカジノ strategies and investment, with the aim of optimizing all business マリオrpgカジノ Africa

  • *SBU:Strategic Business Unit

The “WITH AFRICA FOR AFRICA” Philosophy that Serves as the Foundation of Our Business

Toyota Tsusho’s Africa business is based on the philosophy of “WITH AFRICA FOR AFRICA” For example, all businesses launched マリオrpgカジノ Africa are based on the philosophy of “WITH AFRICA” That is, their ideals are to have leadership provided by people from Africa and to operate businesses based on the wealth of know-how and experience locally accumulated over the decades Furthermore, decisions on whether to launch new businesses include a “FOR AFRICA” perspective, considering whether the businesses have the potential to help resolve local social issues These businesses provide long-term support for regional economic development and the enrichment of peoples’ lives The “WITH AFRICA FOR AFRICA” philosophy has already thoroughly permeated businesses that are マリオrpgカジノ progress We present several examples here

Examples of the “WITH AFRICA FOR AFRICA” philosophy マリオrpgカジノ action

Contributing to industrialization through local production and MaaS (Mobility SBU)

One of the strengths of our automotive business is that we have built a sales network that extends across Africa and deals with multiple brands マリオrpgカジノ this business segment, we are focusing on promotion of the small-scale complete knock-down (CKD) production business and the local procurement of automotive parts, contributing to the vitalization of the local production industry requested by local governments

Furthermore, マリオrpgカジノ order to spread the use of Mobility as a Service, or MaaS, which is drawing increasing attention as a new service model, we are engaged マリオrpgカジノ funding and collaborations such as logistics matching services マリオrpgカジノ Kenya, the bike taxi business マリオrpgカジノ Mali, and the car-sharing business マリオrpgカジノ Rwanda We are supporting the development of automobile-centric industry

Healthcare business supporting the medical field マリオrpgカジノ Africa (Healthcare SBU)

Our healthcare business, which includes pharmaceutical production and wholesaling, is one with a long history under CFAO We operate our healthcare business マリオrpgカジノ 24 countries マリオrpgカジノ Africa We offer approximately 27,000 kinds of products, and deliver them daily to roughly 6,000 pharmacies and hospitals Local staff handles pharmaceutical shipping, storage, inventory management, and the like マリオrpgカジノ Algeria and Morocco, licensed manufacturing of pharmaceuticals is also performed locally We are considering the same type of manufacturing of pharmaceuticals マリオrpgカジノ Sub-Saharan Africa as well

Supporting small-lot production through a multi-purpose plant (Consumer Goods SBU)

マリオrpgカジノ our consumer goods business, we manufacture consumer goods such as cosmetics, beer, and ballpoint pens, as well as operate shopping malls Our beer production plant マリオrpgカジノ Côte d’Ivoire is notable for producing both global brand products and local brand products Additionally, Toyota Tsusho applied the technopark concept to construct a multi-purpose plant that enables partners to profit even with small-lot production

Encouraging industrial development through energy development (Technology & Energy SBU)

マリオrpgカジノ our technology and energy business, we are focusing on renewable energy (wind, solar, geothermal, and other power) and developing new projects that leverage the potential of African countries and the strengths of our partners The geothermal power generation project マリオrpgカジノ Kenya, the solar power generation project マリオrpgカジノ Nigeria, and the wind power projects マリオrpgカジノ Egypt and eight southeast African countries all serve as sources of the energy that is essential for domestic industry to "ourish Toyota Tsusho is also searching for areas with latent power generation potential and proposing power projects マリオrpgカジノ order to promote local energy self-sufficiency

Active Promotion of Local Personnel

マリオrpgカジノ our Africa business, we also re"ect the “WITH AFRICA FOR AFRICA” philosophy マリオrpgカジノ our human resources, striving to create a management structure with personnel from Africa at its core Locally, compensation are based on performance マリオrpgカジノ relation to defined KPIs, and we have introduced fair, highly transparent performance management systems Furthermore, we believe that the development of middle management is essential to the implementation of our medium- and long-term strategies, so we strengthen personnel development through our next-generation leader development program and regional job rotations

Collaboration with Locally Capitalized Company

As part of its Broad-Based Black Economic Empowerment (B-BBEE) program, the Republic of South Africa is appealing to foreign enterprises to strengthen partnerships with black-owned companies マリオrpgカジノ the country Our local operation site,CFAO Mobility South Africa, CFAO Equipment South Africa, Toyota Tsusho Africa, received 251% financing from black-owned investment company Kapela Holdings as a business partner and are actively engaged マリオrpgカジノ support of black economic empowerment policies
Moving forward, We will continue to strengthen relationships with local companies, through investment and by contributing to the creation of employment opportunities, to benefit South Africa’s economic growth

  • *B-BBEE seeks to promote the economic empowerment of black South Africans by scoring companies and organizations on their contributions to improving the economic position of black South Africans, and rating them from Level 1 (the best) to Level 8, or non-compliant

Firmly Establishing the Toyota Group’s Corporate Culture

We have introduced kaizen and safety activities, essential elements of the Toyota Group’s corporate culture, マリオrpgカジノ the operation sites of all 166 companies active マリオrpgカジノ Africa

Our kaizen activities start with thorough implementation of “the two Ss” (sorting and setting マリオrpgカジノ order) By establishing a kaizen mentality and kaizen processes, we aim to enhance operation efficiency and improve worksite productivity マリオrpgカジノ our safety promotion activities, we conduct risk assessments at logistics centers and production sites and provide safety education and training to all staff members

Providing Educational Opportunities through SDGs

マリオrpgカジノ 2014, Toyota Tsusho established the Toyota Kenya Academy マリオrpgカジノ Nairobi, Kenya The academy is a continuing education center open to the local community, offering technical training マリオrpgカジノ automobiles, construction and agricultural machinery, as well as leadership training マリオrpgカジノ Mauritius, as well, we established a social contribution-oriented venture development fund (Toyota Tsusho CSV Africa Pte Ltd) マリオrpgカジノ 2014, through which we are contributing to the development of local start-ups and ventures Our continuing education provides support マリオrpgカジノ the capability development field while our venture development provides support マリオrpgカジノ the technological innovation field, with both efforts aligning with the United Nations’ Sustainable Development Goals (SDGs)

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